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Contact: Ms. Debbie Russo
FSUrent.com is a small property leasing business that manages high quality close-to-campus rental properties. Their target market for the rental properties is the faculty and students, and prospective faculty and students, of Florida State University, Florida A & M University, and Tallahassee Community College.
Working within a very tight budget, IIS designed the FSUrent.com website to be elegant in its simplicity yet to provide users with an informative experience that describes and displays each property. Location mapping was desirable but not economically feasible within the parameters of the FSUrent.com budget for this project so IIS designed an external-site-dependent point & click interface to a MapQuest server providing location and driving direction mapping.
The demographic match of FSUrent.com's target market populations with the general population of Internet users is excellent and with minimal promotion the company was receiving Web-generated inquiries within the first week of publication.
This website was an inexpensive entry into online marketing for FSUrent.com. The company took advantage of the modular architecture of the Internet by initially placing only 5 properties online to minimize the initial development costs.