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The Military Plaque Store

The Military Plaque Store is a comprehensive, web-based, specialty store providing commemorative and insignia plaques, framed commemorative art, clocks, and photo frames for military veterans and active duty personnel. MPS has full eCommerce features including a shopping cart, online transactions, as well as site and product database search capabilities.

Screen Capture - Military Plaque StoreThe IIS team discussed the project at length with the investors to determine the needs of the online store . The site was mapped out in its entirety prior to development. The revenue stream is clearly product-based and the depth and breadth of the product line made the integration of a data-driven catalogue a necessity.

The crux of the initial marketing was email notification to opt-in users. The ongoing marketing and expansion of  the customer base is achieved through an electronic newsletter and an easy to use site referral script.

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