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The Store for the Corps
The Store for the Corps is a high-end, web-based, specialty store providing Marine Corps merchandise and memorabilia with full eCommerce features including a shopping cart, online transactions, multiple online forums, and site and product database search capabilities.
The IIS team discussed the project at length with the investors to determine the needs of the online store . The site was mapped out in its entirety prior to development. While the revenue stream is clearly product-based, the site focus was maintained on the community and user features.
The crux of the initial marketing was email notification to opt-in users. The ongoing marketing and expansion of the customer base is achieved through a superior combination of user-community services available from the website such as discussion forums, an electronic newsletter, easy to use site referral scripts, and a dynamic online calendar of community events with periodic notices of special functions occurring in the Marine Corps community.