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The Store for the Corps

The Store for the Corps is a high-end, web-based, specialty store providing Marine Corps merchandise and memorabilia with full eCommerce features including a shopping cart, online transactions, multiple online forums, and site and product database search capabilities.

Screen Capture - Store for the CorpsThe IIS team discussed the project at length with the investors to determine the needs of the online store . The site was mapped out in its entirety prior to development. While the revenue stream is clearly product-based, the site focus was maintained on the community and user features.

The crux of the initial marketing was email notification to opt-in users. The ongoing marketing and expansion of  the customer base is achieved through a superior combination of  user-community services available from the website such as discussion forums, an electronic newsletter, easy to use site referral scripts, and a dynamic online calendar of community events with periodic notices of special functions occurring in the Marine Corps community.

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