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The Submarine Store
The Submarine Store is a high-end, web-based, specialty store providing submarine merchandise and memorabilia with full eCommerce features including a shopping cart, online transactions, multiple online forums, electronic postcards, an affiliate program, and site and product database search capabilities.
The IIS team discussed the project at length with the investors to determine the needs of the online store . The site was mapped out in its entirety prior to development. While the revenue stream is clearly product-based, the site focus was maintained on the community and user features.